Publishing and responses
Analytics
The measures
| Measure | Counted when |
|---|---|
| Views | The public form page loads. |
| Starts | Someone answers their first question. A view that never becomes a start is someone who looked and left. |
| Responses | A submission is accepted. |
| Completion rate | Responses divided by starts. |
| Median completion time | From first answer to submit. The median rather than the mean, so one person who left a tab open overnight does not distort it. |
Reading drop-off
The gap between views and startsis about the form's first impression — its length, its opening question, whether it demands sign-in before explaining why.
The gap between starts and responses is about the form itself. On a multi-page form, look at which page people stop on: a page that loses a disproportionate share is usually asking for something people do not have to hand, or asking too much at once.
Where to find it
Analytics in the sidebar covers the whole workspace. Each form also has its own view, which is the one to use when you are trying to improve a specific form.
What is not collected
No cross-site tracking, no third-party analytics on public form pages, and no per-person behavioural profile. Respondent IP addresses are stored as a salted hash for duplicate detection and are not reversible or reportable.